Try this vegan pop tart recipe with homemade strawberry jam filling. Easy, flaky, and fun-better than store-bought versions.
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If you've been craving a sweet treat that feels nostalgic but still fits into a plant-based lifestyle, this vegan pop tart recipe is the answer. These homemade strawberry pop-tarts are buttery, flaky, and so much fun to make, without any animal products or high fructose corn syrup. Forget the vending machine or store-bought version-this homemade vegan pop tart recipe tastes like the real deal and can be customised with all your favorite flavors.
Ingredients
The great thing about this tart recipe is that it uses simple ingredients you probably already have in your pantry or fridge. A mix of purpose flour, vegan butter, and a touch of sugar creates a pie crust dough that bakes up into a flaky pastry. Strawberry jam makes a classic jam filling, but you can swap in other tart flavors such as brown sugar cinnamon or even a chocolate version.
For the best results, keep your vegan butter cold, and use ice water when mixing the pastry dough-this helps form that perfectly flaky crust. Non-dairy milk (like oat or almond milk) is used as a vegan egg wash to help the tops of the pop tarts turn golden brown. Finally, the icing is made with powdered sugar, lemon juice, and water, then topped with rainbow sprinkles for that classic toaster strudel look.
These are ingredients you can easily find in grocery stores, and since they're made without animal products, they're kinder to you and the planet.

You will need:
- plain flour
- salt
- caster sugar
- vegan butter
- iced water
- strawberry jam
- oat milk (or other plant based milk)
- lemon juice
- icing sugar
- sprinkles
For exact quantities see the recipe card below.
Instructions
In a food processor, combine the flour, sugar, and salt.
Add the chilled vegan butter in small chunks and pulse until the mixture resembles coarse crumbs.
Gradually add the ice water, one tablespoon at a time, until a dough forms.
Divide the dough into two equal balls, wrap each in plastic wrap, and refrigerate for 45 minutes.

On a lightly floured surface, roll out one dough ball to about ¼-inch thickness.
Cut into even-sized rectangles (a pizza cutter or sharp knife works well).
Place 1-2 tablespoons of strawberry jam in the center of half the rectangles, leaving space around the edges.
Top with the remaining rectangles, press the edges together, and seal with a fork.
Poke small holes in the tops with a fork to allow steam to escape.
Place the prepared pop tarts on a parchment-lined baking sheet and chill for another 30 minutes.
Preheat oven to 375°F (190°C).
Bake for 30 minutes, or until the tops are golden brown.
Transfer to a wire rack to cool slightly before icing.
In a small bowl, whisk together the powdered sugar, strawberry jam, lemon juice, and water (or non-dairy milk) until smooth and spreadable.
Spread the icing over the cooled pop tarts.
While still wet, sprinkle with rainbow sprinkles.
Substitutions and Variations
- Brown Sugar Cinnamon - Swap the strawberry jam for a brown sugar filling made from brown sugar, coconut sugar, and cinnamon.
- Gluten-Free - Replace the purpose flour with a gluten-free flour blend (King Arthur's works well).
- Vegan Strawberry Pop Tarts - Use any fruit jam you like-raspberry, blueberry, or even mixed berry for a homemade version of your favorite flavors.
- Frosting Flavors - Stir vanilla extract, almond extract, or a dash of cocoa powder into the icing for something different.
- Fats - Instead of vegan butter, you can use solid coconut oil or vegetable shortening for the pastry.
Serving Suggestions
These homemade pop tarts are perfect as a breakfast pastry, snack, or dessert. Enjoy them fresh from the baking sheet or reheat in a toaster oven for that warm, flaky crust. They're a great sweet treat to serve at brunch or to pack into lunchboxes.
For the best part, serve them slightly warm, drizzle with icing, and sprinkle over rainbow sprinkles. Kids love them, and they're much fun to decorate together!
Print📖 Recipe
Vegan Pop Tart Recipe (Homemade Strawberry Pop-Tarts)
- Total Time: 45 minutes
- Yield: 8 pop tarts 1x
- Diet: Vegan
Description
Try this vegan pop tart recipe with homemade strawberry jam filling. Easy, flaky, and fun-better than store-bought versions.
Ingredients
Instructions
Prepare the dough
In a food processor, combine the flour, sugar, and salt.
Add the chilled vegan butter in small chunks and pulse until the mixture resembles coarse crumbs.
Gradually add the ice water, one tablespoon at a time, until a dough forms.
Chill the dough
Divide the dough into two equal balls, wrap each in plastic wrap, and refrigerate for 45 minutes.
Roll and cut
On a lightly floured surface, roll out one dough ball to about ¼-inch thickness.
Cut into even-sized rectangles (a pizza cutter or sharp knife works well).
Assemble the pop tarts
Place 1-2 tablespoons of strawberry jam in the center of half the rectangles, leaving space around the edges.
Top with the remaining rectangles, press the edges together, and seal with a fork.
Poke small holes in the tops with a fork to allow steam to escape.
Chill again
Place the prepared pop tarts on a parchment-lined baking sheet and chill for another 30 minutes.
Bake
Preheat oven to 375°F (190°C).
Bake for 30 minutes, or until the tops are golden brown.
Transfer to a wire rack to cool slightly before icing.
Icing
In a small bowl, whisk together the powdered sugar, strawberry jam, lemon juice, and water (or non-dairy milk) until smooth and spreadable.
Spread the icing over the cooled pop tarts.
While still wet, sprinkle with rainbow sprinkles.
Storage
Store your vegan pop-tarts in an airtight container at room temperature for 3-5 days, or refrigerate for longer freshness. You can also freeze them (iced or un-iced) and reheat directly in a toaster oven. If making the dough ahead of time, wrap the dough ball in plastic wrap and keep chilled until ready to use.
This vegan pop tart recipe is an easy vegan recipe that makes a homemade version of a breakfast pastry we all know and love. With a flaky crust, jam filling, and sweet icing, these pop tarts vegan are better than anything from a vending machine. Whether you go for classic vegan strawberry pop tarts, brown sugar pop tarts, or another tart flavor, you'll have a sweet treat that feels special, nostalgic, and completely plant-based.
FAQ's
Can I make these pop tarts vegan without a food processor?
Yes! You can use a pastry cutter, two forks, or even your hands to work the vegan butter into the dry ingredients.
What's the difference between homemade vegan pop tarts and a store-bought version?
Homemade pop tarts don't contain high fructose corn syrup, animal products, or artificial ingredients. You also get a flakier crust and more jam filling in the center of the rectangle.
Can I make the dough ahead of time?
Absolutely. Wrap half of the dough in plastic wrap and store in the fridge. When ready, roll out on a lightly floured surface with a rolling pin.
How do I shape the dough?
Roll the pastry dough into ¼-inch thickness on a clean surface, cut into even number of inch rectangles with a sharp knife or pizza cutter, place dough on a piece of parchment paper, add jam filling in the center of the rectangle, then cover with a second rectangle of dough. Seal edges with a fork and poke holes on the tops of the pop tarts before baking.
How do I get the tops golden brown?
Brush with a vegan egg wash (non-dairy milk mixed with a little maple syrup or coconut sugar) before baking.
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